Moise Butoyi for Marketing Communications-myassignmenthelp.com

Question: Discuss about theMoise Butoyi for Marketing Communications. Answer: Theme Full reference Golden threads and evaluation of data source Frames Methods 1. Legal forms Hiller (2013) Improvement in connection between corporate and the society. The legislature allowed independent corporate status. Individual petitions. 2. Dissemination Blankespoor, Miller, White (2013) Dissemination of DAIT enhances symmetry of information of firms. Application of new information technology. Analysis of use of Twitter by firms. 3. Social responsibility Andr (2012) Improved in delivering of social responsibility by the Gray Sector Organization. Identification of benefit corporation and application of theory to analyze its design. Examination of statutes that established benefit corporation in the US. 4. Non-profit organization Stecker (2016) Adoption in behavior of of-profit organization to gain sustainability. Sale of modified enterprises, creation of revenue streams. Enactment of legislatration. 5. Social media Lee, Hutton, Shu, (2015) Use of social media led to improved capital market. Use of social media platforms. Sampling. 6. Model Legislation Loewenstein (2016 Uniformity in benefit corporation legislation Adoption of non-Model Legislation. Uncertain. Social media is a technology that basis on the web, enabling individuals to create, share, and exchange data via networks and social communities. They are more accessible thus allow any person to publish information. Social media allows an organization reach a vast network of customers as well as stakeholders with a message directly and quickly. Also, social media such as the use of Facebook allows multi-dimensional interactions, giving users an opportunity to have a conversation online, with the stakeholders and customers (Murray, (2014). It also enables an organization to bypass intermediaries and spread its messages to a large number of users, without being filtered by traditional media. Social, environmental responsibility is a requirement of the benefit corporation that provides legal protection to assist maximize shareholder profits as well as pursuing an ecological need or agenda. It serves to improve, preserve, and to meet any other requirement for society and the environment. The new Gray Sector Organization thus helps improve social responsibilities. A Benefit Corporation is a legal entity whose obligations are pursuing public benefits, as well as improving returns of the shareholders (Hansmann, (1981). It is a corporate type of business inclusive of the traditional organizational features and societal responsibilities such as preserving the environment, enhancing human health, availing communities with products and services that are of benefit. A B Corp is an entity that prioritizes with shareholders value maximization excluding the value created for all stakeholders (Smith, Zook, (2011). This is done by enhancing credible investment, vailing ratings that are used by investors, and advocate an environment that can be socially useful. Benefit Corporation, on the other hand, addresses shareholders wealth maximization, changing the obligations of officers to incorporate both social and environmental conservation. Social and environmental activities related to measures of conserving the environment, enhancing public health, and delivering public benefits to the society. A BC must deliver the benefits to the public (positive impact on the environment and the society that is compared to a third-party standard ad) (Lee, Hutton, Shu, (2015). The third standard then chooses an authentic, self-standing, and a transparent part to prepare a report. The directors then enforce a right to adopt the benefit purpose in the decision making. Transparency is also vital, hence an independent director should be identified. Lastly, enforcement, the legal action is put into place to bring public benefit. Reference Hansmann, H. B. (1981). Reforming nonprofit corporation law.University of Pennsylvania Law Review,129(3), 497-623. Lee, L. F., Hutton, A. P., Shu, S. (2015). The role of social media in the capital market: evidence from consumer product recalls.Journal of Accounting Research,53(2), 367-404. Murray, J. (2014). Social Enterprise Innovation: Delaware's Public Benefit Corporation Law. Smith, P. R., Zook, Z. (2011).Marketing communications: integrating offline and online with social media. Kogan Page.